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What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

9 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Digital Marketing

Why Large Enterprise Websites Need SEO

In this article, we will delve into the reasons why large enterprise websites require effective SEO practices to stay ahead of the competition. Keep reading to learn more.

Published

1 month ago

July 6, 2023

TwinzTech

Search engine optimization (SEO) is a crucial component of any successful online business strategy, especially when it comes to large enterprises. With an increasingly competitive digital landscape, the need to rank higher in search engine results pages (SERPs) to capture consumer attention has never been greater. In this article, we will delve into the reasons why large enterprise websites require effective SEO practices to stay ahead of the competition. Keep reading to learn more.

Table of Contents

1. The Impact of SEO on Online Visibility

Online visibility directly influences the amount of traffic a website receives. With thousands, if not millions, of websites competing for the same audience, the fight for attention can be fierce. A company’s ability to attract potential customers largely depends on its search engine rankings. An enterprise SEO firm employs cutting-edge tools and techniques to ensure your business remains highly visible across major search engines. Their expertise will help improve your website’s position on SERPs, leading to a higher click-through rate and ultimately boosting revenue.

Flashy advertisements and social media shares can provide temporary traffic spikes, but it’s a well-optimized website that will drive long-term steady growth. As a large enterprise, it becomes even more crucial to invest in SEO to stay ahead of the competition and ensure the sustained growth of your online presence.

The Impact of SEO on Online Visibility

Moreover, having a higher ranking on SERPs is not only about driving more traffic to your website, but it also increases brand credibility. Internet users tend to trust websites that appear on the first page of search engine results. By securing a spot among the top search results, your enterprise demonstrates its online authority and establishes trust, making it easier for customers to engage with your brand.

2. The Role of SEO in Large-Scale Website Management

Large enterprise websites often encompass hundreds or thousands of pages, making their management all the more complicated. SEO plays a pivotal role in streamlining website management by providing a structured approach to handle such vast amounts of content. With the correct application of SEO practices, your enterprise can avoid content cannibalization, tackle duplicate content issues, and ensure the right pages rank for the appropriate target keywords.

Furthermore, a well-executed SEO strategy can aid in more effective site architecture planning, enabling a more user-friendly website layout and navigation. This benefits search engines and users by making it easier to crawl and index your site while improving the overall user experience.

3. Driving Business Growth Through SEO Strategy

For large enterprises, successful SEO implementation can turn a website into a powerful lead-generation tool. High-quality content combined with proper optimization can help enterprises attract the right audience with the highest potential for conversion. This can be achieved through proper keyword targeting and a strong focus on user intent.

Moreover, leveraging data-driven insights, such as user behavior, search volume, and competition analysis, allows SEO teams to make informed decisions and maintain a proactive approach to optimizing website content. This helps enterprises stay ahead of the curve and consistently improve their online performance to generate more leads, increase revenue, and strengthen their online presence.

Enhanced Mobile Experience and Local SEO

4. Enhanced Mobile Experience and Local SEO

With the increasing usage of mobile devices for internet browsing, having a mobile-optimized website is critical to stay relevant in today’s online landscape. SEO plays an integral role in enhancing mobile experiences by ensuring website responsiveness, improving page load speeds, and providing mobile-friendly content, which contributes to higher mobile search rankings and increased user engagement.

Furthermore, local SEO strategies can drive considerable foot traffic and business to your brick-and-mortar locations by targeting users within a specific geographical area. Large enterprises with multiple physical locations can make use of local SEO tactics to increase brand visibility, attract, and engage customers at each individual storefront, providing further value and utility to their SEO efforts.

The importance of SEO for large enterprise websites cannot be overstated. By investing in a comprehensive SEO strategy, your enterprise can strengthen its online presence, outpace competitors, and experience sustainable growth.