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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

Published

3 years ago

May 10, 2020

TwinzTech

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

Table of Contents

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

Over-the-top (OTT) access via internet-connected devices such as
Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
Smart TVs like Google TV and LG Electronics
Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

Online video advertising
Video-on-demand (AVOD) Services
Subscription video on demand (SVOD)
Online streaming video content
Pay-per-view (PPV) purchase model
Online video distributors (OVDs)
Video programming distributors (MVPDs)
Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

Netflix
Amazon prime Video
Sling TV
Hulu Live TV
HBO Now
HBO GO
YouTube TV
Fubo TV
Direct TV Now
HOOQ
Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

Hotstar (Disney+ Hotstar)
Voot (Viacom18)
ALTBalaji
BIGFlix
YuppTV
ViU
Eros Now
SUN NXT
Zee5 (Ditto TV)
Aha
MX Player
SonyLIV
NexGTV
Hoichoi
Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

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MVPD vs. vMVPD: Decoding the Distinctions in Video Content Distribution

They both offer television programming distribution services, but there are multiple distinctions between them. Let’s begin by defining both and then looking at MVPD vs vMVPD regarding their advantages.

Published

1 week ago

August 1, 2023

TwinzTech

MVPD and vMVPD Decoding the Distinctions in Video Content Distribution

MVPD stands for “Multichannel Video Programming Distributor,” while vMVPD stands for “Virtual Multichannel Video Programming Distributor.” They both offer television programming distribution services, but there are multiple distinctions between them. Let’s begin by defining both and then looking at MVPD vs vMVPD regarding their advantages.

Table of Contents

1. MVPD

MVPD is a traditional cable or satellite television provider that delivers television programming to subscribers. These providers typically offer channels and services provided through physical infrastructure, such as coaxial cables or satellite dishes. MVPDs have established networks that transmit television signals to subscribers’ homes.

2. vMVPD

vMVPD, also known as an OTT (Over-the-Top) service or streaming TV service, is a service that delivers live and on-demand television programming over the Internet. vMVPDs utilize internet-based streaming technology to transmit TV channels and content to subscribers, eliminating the need for traditional cable or satellite infrastructure.

3. Advantages of MVPD

MVPD has several advantages that make it a preferred choice for many individuals. Here are some of the benefits of MVPD:

Extensive Channel Selection

MVPDs typically offer a wide range of channels, including local broadcast networks, cable channels, premium channels, sports networks, and specialty channels. They often provide comprehensive channel lineups with various packages and tiers. This allows subscribers to access diverse content, catering to different interests and preferences.

Established Infrastructure

MVPDs have well-established cable or satellite infrastructure, ensuring reliable signal transmission and wide coverage areas. They have built networks that deliver television programming to subscribers’ homes with high-quality audio and video.

Premium Features and Services

MVPDs often offer additional services and features to enhance the viewing experience. This can include access to video-on-demand libraries, pay-per-view events, sports packages, and digital video recording (DVR) functionality. These features allow subscribers to watch their chosen content on their schedule and access exclusive content.

Live Sports and Events

MVPDs often provide comprehensive sports coverage, including access to regional and national sports networks. They may offer packages dedicated to sports programming, allowing fans to watch live games, matches, and special events. This is particularly advantageous for sports enthusiasts who want access to a wide range of sports content.

Local Channel Availability

MVPDs generally ensure access to local broadcast networks, allowing subscribers to watch local news, weather updates, and other local programming. This benefits individuals who want to stay informed about regional events and local content.

MVPD vs. vMVPD Decoding the Distinctions in Video Content Distribution

Bundling Options

MVPDs may offer bundle options, allowing subscribers to combine television services with other services such as internet access and home phone services. This can provide convenience and potential cost savings through bundling multiple services from a single provider.

Reliability

MVPDs typically have dedicated infrastructure and robust systems, ensuring the reliable transmission of television signals. They have a history of delivering consistent service quality to subscribers.

4. Advantages of vMVPD

vMVPD offers several advantages contributing to its popularity and appeal. Here are some benefits of vMVPD:

Flexibility in Channel Selection

vMVPDs often provide more flexibility than traditional MVPDs regarding channel selection. Subscribers can typically choose from various channel packages or customize their channel lineup to some extent. This allows individuals to personalize their viewing experience and access the channels they prefer without paying for ones they don’t need.

Cost-Effectiveness

vMVPDs generally offer more affordable options compared to traditional MVPDs. They often have lower starting prices, and no equipment rental fees are typically involved. This can save costs, especially for individuals looking to reduce their monthly entertainment expenses.

Accessibility and Convenience

vMVPDs can be accessed on various connected devices. Subscribers can watch their favorite content on streaming media players, smart TVs, computers, tablets, or mobile devices. This allows for greater flexibility and convenience, enabling users to enjoy their favorite shows and movies on the go or in different rooms of their homes.

On-Demand Content and Libraries

Many vMVPDs offer on-demand content libraries, allowing subscribers to access a vast selection of movies, TV shows, and other video content whenever they want. This allows watching content at their convenience rather than being restricted to scheduled programming.

No Contracts and Flexibility

vMVPDs often offer month-to-month subscriptions without long-term contracts. This allows subscribers to cancel or change their subscription plans as needed without incurring significant penalties. It will enable users to try different services and adapt their viewing preferences based on their evolving needs.

Broad Availability

vMVPDs are not limited by physical infrastructure and can be accessed in broader regions as long as reliable internet connectivity is available. This makes them accessible to a larger population, including those who may not have access to traditional cable or satellite TV providers in their area.

It’s important to note that the advantages of vMVPDs & MVPDs may vary depending on the specific provider and their packages. Researching and comparing offerings from different vMVPD & MVPD providers is recommended to find the one that best aligns with your preferences, budget, and viewing habits.